Creating a Sign for your Business
----Signs are one of the best ways to advertise your business and draw in new customers. They are straight advertisement for people who were close enough to make a buying decision and come into your establishment. That's why it's important to make sure that your advertisement pops out from the competition nearby. You probably spent a lot of time and effort looking for a location with good foot traffic, but if people don't know you are there it won't matter if there's foot traffic outside your door or not.
You also need to make sure that whatever font style you end up using on your advertisement is readable. There's nothing worse than trying to read some fancy calligraphy or script that is unreadable or too small to decipher and not have a clue what you're looking at. Most people won't spend a lot of time trying to decipher an unreadable advertisement, they will just keep walking to the next business with advertisements that they can read and that establishment will get their business and their money.
When you're designing your business signs, remember what you're really designing is one of your major sources of advertisement. So you need to take into consideration the background color, the font style and color, and the size portions of the overall effect. A successful advertisement will be very clear and easy to read and your business name won't leave anybody confused about what kind of establishment they are about to enter.
Start with your background color. If you notice while walking through the supermarket, the colors that pop out at you the most are yellow, blue and red. These colors draw your attention and make you pay attention to what they are. Take a look in your area right now and you'll probably find a lot of yellow and blue boxes probably with red print. Make sure you have a contrasting font color on your advertisement that pops out and draws attention. Don't make the fatal mistake of selecting a color that is faint or blends into well with your background coloring.
Finally don't try to put too much information on one advertisement. If your signage appears overcrowded and hard to read, most people will skip it and that defeats the purpose of your advertisement. All you really need to have is your name, and if you have a slogan or motto, you can probably put that on there too.
Save your advertising signs for your name and put your hours on your door. Advertising alone won't make or break your business but it will make a significant impact and how successful your business is so , take your signage seriously and make the most of every opportunity to get your business name out there.
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